The Tools You Need to Help Grow Your Business in 2021

Today’s business landscape is hyper-competitive. Having the right tools is essential if you want to supercharge your business’ growth.

There’s no denying that the market is incredibly competitive right now — in 2018, 543,000 new businesses were launched every month. So, standing out from the crowd requires some serious skill and dedication. 

With such stiff competition, finding the right tools to help your business succeed is vital. According to HubSpot research, 88% of marketers use up to 10 tools to help them with their workload. But picking the right ones isn’t always so easy.

Modern businesses are expected to fulfill a huge range of functions — so having the tools to allow you to work most effectively is crucial.

With that in mind, here’s a list of the best applications to help grow your business in 2021:

1. Yoast SEO

It’s hard to overstate the importance of getting your site in front of prospective clients and customers — and being easily searchable is one of the best ways to do this.

Put simply: SEO is hugely important to generating traffic to your business website. 

But, SEO can be complex. Especially if you’re not too familiar with digital marketing. 

With Yoast SEO, this doesn’t have to be the case. As one of the most popular WordPress plugins, Yoast makes onsite SEO super easy for WordPress users

Not only does Yoast walk you through your SEO process, but it also provides guidance on:

  • Optimizing your SEO title, URL slug, and meta description,
  • keyword analysis,
  • internal linking, and,
  • your site’s readability.

Plus, this application requires no knowledge of coding — a big win. 

Yoast offers both a free and a paid version — and both will help take your website’s SEO to the next level. What’s more, the paid version offers extras like a redirect tool, internal linking suggestions, social sharing previews, and the ability to focus on multiple keywords. To get the most out of Yoast, you should combine it with a couple of other tools that can help you with off-page SEO. One strategy for off-page SEO is to find influencers with high authority blogs and reach out to them asking them to link to your content. These links will play a vital role in your SEO strategy.

2. ActiveCampaign

Automation is one of the most powerful innovations in the digital marketing sector, and its impact is felt particularly strongly when it comes to email marketing. 

Automating your email campaigns takes an enormous load off your marketing team, and allows them to allocate their resources in a far more efficient and effective way.

ActiveCampaign is one of the best automated email marketing tools out there. It helps marketing teams save hours of time that would otherwise be wasted on repetitive manual tasks.

This application will help you set up, monitor, and analyze your email campaigns — and provide useful insights to help optimize future efforts. It will score leads and interactions, and make it simple for you to follow up and convert.

ActiveCampaign’s interface is simple and user-friendly, allowing you to drag and drop to build automations and create effective workflows.

It also integrates seamlessly with other marketing software, to ensure all your marketing efforts are working in harmony. 

3. Omnisend

Besides this, there’s Omnisend, a marketing automation platform that helps you to excel not only in your e-commerce marketing but also grow sales with automated email campaigns.

4. JotForm Survey Maker

Gathering customer feedback is fundamental. Regardless of field, all types of businesses rely upon customer comments and reactions to inform their decision-making process. Incorporating customer feedback into your overall business strategy is the key to customer satisfaction.

Managing customer satisfaction surveys used to be an overwhelming process, considering the amount of money and time you had to put into your research. Using a free survey maker to automate this tedious task will help you a great deal and save you from using all your resources on manual procedures.

JotForm makes all of this easier by enabling you to build any type of survey you want within minutes – no need for even a single line of code. Whether you need to engage with your customers or conduct product research, JotForm’s user-friendly interface and integrations allow you to ask the right questions to your customers.

Moreover, JotForm lets you manage your collected feedback with its Form Analytics feature in case you need a thorough analysis to gain insights and make the most of your customer feedback.

5. Google Analytics/Ads/Search Console

Google Analytics is the gold standard for analyzing data on website traffic these days, so it makes sense to take advantage of the tools they offer. 

But you might not have heard of Google Search Console. This is a free tool designed to give businesses deeper insights about their website visitors’ behavior. It lets you discover how and why people are arriving at your website, and how visible your landing pages are in Google’s search results. 

It also doubles up as a tool that scans your webpages for bugs or issues. This is a handy tool to ensure your visitors are always having a great (and problem-free) experience on your site

What’s more, Google Ads provides a reach unmatched by pretty much any other digital platform. It’s definitely worth splitting your affiliate ad spend between a few different platforms, but Google Ads is a brilliant tool for generating interest in media, a web page, or a product.

6. Narrato

Narrato is a freelance content writing platform that has a built-in plagiarism checker and writing assistant. The platform finds the best writers for your project and also allows you to choose preferred writers from a list of thousands of quality-vetted writers. With 4-tiered pricing, the platform is a cost-effective solution to match your requirements. Narrato also offers a quick turn-around time of just 24-48 hours to ensure that you get your content delivered to you in good time.

7. Really Simple Systems

Customer relationship software is one of the most important tools that can help growing businesses maintain good relationships with their visitors and clients. This kind of software will help you align your teams, as well as display your customer interaction history, which can be important for creating a personalized experience. With CRM software, you will be able to send emails to certain demographics or age groups of clients, and you can also create special discounts for people who have already purchased something from your shop. The great news about this software is that it’s affordable and easy to use and that it will set you free from using daunting spreadsheets.

8. Moosend

Moosend is an all-in-one marketing and marketing automation platform, allowing you to engage with your audience in a scalable way to increase your revenue.

The core features of Moosend revolve around email marketing and email automation, however, the platform offers additional features like landing pages and subscription forms allowing you to increase the size of your list without investing in other tools!

Some of the core features:

Pricing wise, Moosend is one of the most competitive out there without sacrificing any of its features! Starting completely free for up to 1,000 subscribers allows you to test the platform before making the commitment to a paid plan.

Paid Plans start at $8/m and increase gradually depending on how fast your business is growing which allows you to plan ahead for your marketing costs. You also get access to the Landing Pages feature as well as the SMTP server.

9. ReportR

ReportR is a unique tool in the survey software market. It offers fully automated personalized report generation after respondents have filled in a survey or assessment. It can scale your business significantly: Instead of writing up a detailed report manually for every prospect or client separately, you can provide them with expert advice exactly suited to their needs. You simply preset the variable widgets in the tool, and ReportR generates the PDF reports automatically for your respondents.

10. Fresh Lead Finder

Running effective outbound marketing campaigns such as cold emailing and cold calling can be extremely effective at accelerating the growth of your business, but it does require the right tools to do it well. That’s where a powerful B2B lead finder like Fresh Lead Finder comes in handy – it will help you to find email lists of businesses in any industry and country in the world. You can then use this data in outreach software such as Mailshake or Lemlist to reach business owners and offer them your services. It’s hugely effective when done correctly.

11. Dixa

Developing and converting leads requires stand-out customer service. This is one area where offering something better — or different — to your competitors will get you one step ahead. 

We might be a little biased, but we think Dixa offers the most comprehensive and powerful customer service platform around. 

Dixa empowers your customer service team to respond more quickly, meaningfully, and effectively to all your customer queries and requests.

Dixa allows you to deliver seamless customer service across all of your channels by bringing them together in one easy-to-use interface.This allows for a much better experience for customers and agents alike.

Dixa helps your business to have better conversations with your customers — building trust, customer confidence, and creating a positive public face for your brand.

The above applications and products will help your business to use resources more effectively, understand, and engage with customers more successfully — and ultimately, grow faster!


Lauren Blair

Lauren Blair Klarskov

Lauren is a California native with a background in ecommerce and fashion, who is passionate about finding the ultimate online shopping experience and unique ways to acquire loyal customers.

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